The Art of “Campaigning” to Inform and Influence

The Art of “Campaigning” to Inform and Influence: "

The Art of “Campaigning” to Inform and Influence

by Brigadier General Huba Wass de Czege



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The purpose of this article is to benefit Corps, Division, and Brigade commanders and their staffs who know through experience and education that the purpose of military action is, in every case, to affect the behavior of various groups of human beings in the mission environment toward some greater purpose. They also know that mission successes depend, among other things, on successfully “Informing” the decisions of those who are supporters (or potential supporters) of the aims of the command’s military operations, and on “Influencing” the decisions of those who are, or could be, implacable foes and irreconcilable adversaries. No human endeavor is more difficult than this. And no human endeavor this important is more worthy of careful study.



Download the Full Article: The Art of “Campaigning” to Inform and Influence

Huba Wass de Czege is a retired U.S. Army brigadier general. During his career as an infantry officer, he served two tours in Vietnam and gained staff experience at all levels up to assistant division commander. General Wass De Czege was a principal designer of the operational concept known as AirLand Battle. He also was the founder and first director of the Army’s School for Advanced Military Studies where he also taught applied military strategy. After retiring in 1993, General Wass De Czege became heavily involved in the Army After Next Project and served on several Defense Advanced Research Projects Agency v advisory panels. He is a 1964 graduate of the U.S. Military Academy and holds an MPA from Harvard University.

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