http://contentmarketingtoday.com/2010/08/12/content-marketing-converts-even-the-toughest-business-buyers/

the ultimate skeptical prospect who says:

• I don’t know who you are.
• I don’t know your company.
• I don’t know your company’s product.
• I don’t know what your company stands for.
• I don’t know your company’s customers.
• I don’t know your company’s record.
• I don’t know your company’s reputation.

Now, what was it you wanted to sell me?

http://contentmarketingtoday.com/2010/08/12/content-marketing-converts-even-the-toughest-business-buyers/