The new New

"Normal," in other words, isn't quite like anything we've seen in our lifetime. But too often companies become so caught up in trying to survive that they neglect long-term strategy altogether. They forget that stabilizing your balance sheet is necessary not in order to stand still, but in order to gain ground.

in reference to:

""Normal," in other words, isn't quite like anything we've seen in our lifetime. But too often companies become so caught up in trying to survive that they neglect long-term strategy altogether. They forget that stabilizing your balance sheet is necessary not in order to stand still, but in order to gain ground."
- Top CEOs aim to adapt to a down economy - Aug. 13, 2009 (view on Google Sidewiki)